Companies That Hire Graphic Designers – Many industries have undergone huge changes over the past few years, and graphic design is no exception, with the sector gaining momentum amid rapid digitalization. That’s why we’ve put together some basic graphic design statistics to keep you up to date with what’s happening in the industry. You’ll also learn what they mean to your business and who graphic designers were as the pandemic forced them to leave the office and work from home.
Our brain picks up visual cues faster than it reads text. This is why text content performs worse than visual content. Colors play a big role in this equation: statistics show that a signature color increases brand recognition by 80%.
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Consistent brand presentation through design can increase sales by 33%, graphic design statistics show. This is not surprising since between three and seven out of 10 consumers, packaging design is critical to their purchasing decisions.
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Trust is key to attracting and retaining customers, and up to 94% of consumers report that poor web design will make them suspicious of a website. This affects traffic and, as a result, sales.
Other website graphic design flaws include missing calls to action (a mistake made by 38.5% of SMEs), hidden navigation (30.8%), and poor web typography (26.9%). Poor use of spaces rounds out the top five with 19.2%.
94% of people will leave a website if it has a bad design. Just 6.8 seconds is enough to make an impression on a consumer, but good design can add 50 milliseconds to that, according to graphic design statistics.
Outsourcing graphic design services can help you increase productivity in other aspects of your work. According to Graphic Design Facts, about 22% reported spending between five and 10 hours creating visual content, and a whopping 29% spent more than 20 hours creating visual content.
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The shift to digital and virtual technologies has become a necessity, leading to new strategies in visual design and content creation for 56.6% of companies. 43.4% of respondents have not had to adapt much so far and said that old strategies are working well.
Industry statistics also indicate growth of 3.7% in 2022. However, over the five-year period, the market has lagged the global economy, growing at an average annual rate of 0.6% since 2017.
The size of the graphic design market in the US is. It currently stands at $13.3 billion and is expected to grow 1.9% by 2022, according to Graphic DesignStatistics. CAGR of 1.2% from 2017 to 2022 is in line with the global trend of slower growth than other industries overall, but outperforms the global designer goods market.
The impact of the global pandemic on various industries has yet to be fully confirmed, but the graphic design industry’s possible contraction could be as much as 14.8% based on 2020 data. However, one of the interesting facts about graphic design is that the demand for graphic designers will increase as companies look to take advantage of the projected increase in consumer spending.
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In 2020, there were 400,258 companies operating in the graphic design industry. The average salary in 2020 was $53,380 per year, and the hourly wage was $25.66 per hour. The top 10% earn around $77,000, while the bottom 10% earn less than $27,000. Freelance graphic designers currently earn between $20 and $150 per hour, according to Graphic Design Facts About the Industry.
Demand for graphic designers is projected to grow 3% from 2020 to 2030, which represents slower growth than other occupations. About 23,900 job openings occur each year as new designers enter the workforce and some retire or change careers.
One of the undeniable facts about graphic design is the turnover rate. Designers often change jobs and in the first year the turnover rate for this job is 24%, then 30% in the first 1-2 years, 12% after 3-4 years, 15% after 5-7 years, with only 7% remaining from 8 up to 10 years. However, the percentage of designers working for more than 11 years is higher at 12%.
It would seem that most graphic designers have a college degree. The following percentage degrees are associated with 23%, masters with 3%, high school diploma with 3%, and other degrees with 3% of cases.
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This means that more than 40% of designers are over 40 years old. The next age group, in which 33% of designers work, are people 30–40 years old. According to Facts About Graphic Design and Designers, about 27% of graphic designers are between the ages of 20 and 30.
By comparison, 47.6% of designers identify as male, according to Graphic Design Demographics. Despite this near-equality, there is a gender pay gap, with female designers earning an average of $46,733 per year compared to $49,181 for their male counterparts.
18. After English, the majority of graphic designers speak Spanish (49.7%). Interesting facts about graphic design and designer shows.
French is next, used by 9.6% of designers, followed by Chinese with 5.8%. The top five is completed by Chinese (4.8%) and Japanese (4.3%).
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This is more than 130 million per month and more than 1.5 billion per year. Statistics show that every second, users upload 133 bits of content to this graphic design platform.
Adobe tools have truly exciting graphic design features, such as excellent zoom capabilities. However, this is nothing compared to good old Corel Draw, which can zoom up to 260,000%.
While the pandemic may have slowed the industry’s growth, visuals continue to matter to businesses and consumers. Graphic design statistics also show that competition for jobs will be fierce, so designers must level up to stay relevant as digitalization in all walks of life continues to gain momentum.
Sources: Design Wanted, Click Studios, Finance Online, Venngage, Ibis World, Ibis World, Website Planet, Ibis World, Bureau of Labor Statistics, Zippia, Canva, The Tech Top 10 Yes, graphic design has a lot of potential. In today’s digital age, graphic design has become an integral part of many industries, including advertising, marketing, publishing and entertainment. With the rise of e-commerce and social media, there is a growing demand for graphic designers who can create visually appealing and engaging content for websites, social media platforms and online advertising. Graphic designers are also in demand in the printing industry, where they create designs for magazines, books, newspapers and packaging materials. Additionally, branding and design agencies often hire graphic designers to work on projects for various clients. As companies continue to invest in their online presence and branding, the demand for skilled graphic designers is likely to continue to grow. Therefore, if you have a passion for graphic design and are ready to develop your skills, there are many opportunities for a successful career in this field.
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There are many free graphic design programs available, and some of them are quite good.
1. GIMP: GIMP is a popular free and open source image editing software similar to Adobe Photoshop. It has a wide range of tools and features that allow you to create and edit images with ease.
2. Inkscape: Inkscape is a vector graphics editor that is also free and open source. It allows you to create vector graphics, logos and illustrations and has many features like Adobe Illustrator.
3. Canva: Canva is a web-based graphic design platform that offers a free version and paid plans. It has a user-friendly interface and a wide range of templates and design elements that let you quickly create professional-looking designs.
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4. Krita: Krita is a free and open-source drawing and illustration software often used by digital artists. It has a wide range of brushes and tools that allow you to create digital paintings and illustrations.
5. Gravit Designer: Gravit Designer is a vector graphics editor available for free and paid plans. It has a user-friendly interface and a wide range of tools that make it easy to create vector graphics and illustrations.
All of these software options are free and can help you create professional designs. Ultimately, the best software for you will depend on your specific needs and preferences, so it’s a good idea to try a few options to see which one works best for you.
While some aspects of graphic design can be automated, it is unlikely that the entire field will be automated anytime soon. Graphic design involves creativity, critical thinking, and problem-solving skills that are difficult to replicate through automation.
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There are some areas of graphic design, such as logo creation, that can be partially automated using artificial intelligence and machine learning. For example, some artificial intelligence tools can create logo designs based on certain criteria or user data. However, these tools are still in the early stages of development and require human input to refine the designs and make them truly unique and effective.
Moreover, graphic design is not only about creating a visually appealing design, but also about effectively communicating a message to a specific audience.
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