How Much Do Floral Designers Get Paid – Whether you want to start a career in the flower industry or have been in the flower industry for a while, there is a lot to consider when planning your future income.
But before we delve into the details of the florist salary statistics currently available (and why there are so many different salary ranges), we need to make an important distinction:
How Much Do Floral Designers Get Paid
The florist salaries you can find online are often based on employee reported wages, or on what florists earn when they work for other people or businesses, such as a flower counter in a grocery store or a flower shop.
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But many flower business owners and freelancers create greater earning potential for themselves (and have more control over their income) when they listen to their customers’ needs, market clearly, price and order their floral arrangements sustainably, and scale their work. company.
If you are reading this article as a professional floral designer and want to grow or expand your income, you are in the right place.
And if you work here as a florist or florist and as an employee for a larger company, then this guide is for you too!
This article can help you get a better idea of what you can earn per hour, what to charge, and how to grow your earnings over time. Plus, you’ll also get some smart ideas that you can present to your employer to expand sales pitches.
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Let’s take a look at florists’ income information currently available from a number of organizations that collect this type of data.
According to the US Bureau of Labor Statistics (BLS), the average floral designer salary as of May 2020 (1) is reported at $29,140. However, this information is not based on the full spectrum of earning potential for floral designers.
It is important to remember that the numbers reported by the BLS do not include the income and profits that floral designers can earn by running small businesses (or working for themselves).
It’s also important to keep in mind that the numbers reported by the BLS do not include the income and profits that floral designers can earn by running small businesses (or working for themselves).
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Next: If you look at Salary.com’s reported numbers, you’ll see a very different salary range. Salary.com reports that floral designers earn an average of between $42,775 and $63,679, with hourly wages estimated at between $21 and $31 per hour (2, 3).
If you do some digging, you can find reports on Glassdoor about floral designer salaries and what florists make per hour for some of the most common grocery companies, ranging from the mid-$20,000s to over $60,000 (4).
When these numbers vary so much, it can appear that information is missing. But what is it? And why does no one have a definitive answer to what you can earn as a florist?
If you are already working as a floral designer, how can you increase your income and price your floral products and services in a sustainable way? We offer an online Pricing and Ordering course for professional florists that is very popular with students, but we’ll also discuss some income growth ideas later in this article.
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The reason why it is difficult to determine the average salary of a floral designer is because of one simple truth:
We don’t have comprehensive figures on how much floral designers earn because it’s a nuanced conversation, one that depends on your market and role in the floral industry.
The basic salary information for florists that can be found through a quick internet search fails to capture the varying earning potential of
Many floral industry professionals are small business owners, some of whom own and operate a hybrid income stream, including things like:
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And because salary data is often reported and estimated based on wages earned by working as an employee, the numbers often do not take into account the salaries or profits earned by flower business owners.
The information readily available online is unable to answer these important (and very specific and nuanced) questions.
Floral professionals can be event designers, wholesalers, farmers or freelancers (just to name a few), so it’s almost impossible to find an average salary among all these jobs!
Flower shop owners earn income by drawing a salary from their business profits, but they can also earn additional income beyond their scheduled salary through the profits made.
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Profit is what is earned after business expenses are paid, including the cost of flowers, hardware such as vases, containers and retail products, employee wages, retail space costs and business insurance.
For more information on running a flower shop (including tips for profitability and sustainability) from real flower shop owners, check out these Team Flower Podcast episodes:
Places to look for support for opening a flower shop include the Society of American Florists and the Team Flower Community. Connect with a mentor who has gone before you and honor their time and expertise to share generously with you.
It can be! If you want to start a flower shop, your profit will depend on factors such as your market, local competition, the time you can invest in the business and your overhead costs.
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Or what if you want to slow down your flower journey, instead of jumping all in first? (Retail space can be expensive!). It’s okay to take things one step at a time.
If you work for yourself as a floral designer, let’s discuss some basics about florist prices and standard fees. Many florists find that once you put the right pricing and ordering strategies in place, it’s almost like getting a raise!
From another company, this information can be useful if you want to add value to the company you work for or if you want to do additional freelance floral design work during your floral career.
If you’re already in the floral industry, you’ve probably heard of the standard 3x floral layout, and this method works for many professional floral designers.
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But if you haven’t heard of this method before, the “3x standard flower markup” is essentially a pricing philosophy in which floral designers increase the wholesale cost of a flower by 3 (or another standard markup number of your choice) to make the industry cover costs. , working time and design time.
While it is smart to standardize your pricing and ordering strategy, we believe that there is no ‘one size fits all’ pricing strategy for flower companies.
Need help determining your own profitable pricing and ordering strategy? Check out these helpful resources below to get started.
If you already have a good pricing and ordering strategy for floral products, go for it! Next, let’s look at the things you should consider when increasing your florist’s salary and income.
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Regardless of what role you play in the flower industry, there are several factors that affect your annual income.
When estimating your potential earnings, it’s important to understand that the market you’re working in, your target audience, and your skill and experience level will affect how much you can earn, no matter what floral design job you have!
For example, an intermediate-level event floral designer in New York City may command a higher hourly wage than a more experienced florist in a small rural town due to the cost of living and salary requirements of a large city.
However, in lesson 2 of our online Flower Pricing and Ordering course, flower teacher Kelly Perry shows that – for most sustainable pricing florists – the earning potential of high-quality large events and small-scale options (such as micro-weddings and take-aways) can take away
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Work on high-quality, large-scale opportunities to earn a sustainable income. There are many opportunities to increase your salary and income in floral design!
Next, let’s see how to grow your floral designer salary and increase your income from your flower business with the help of some fresh ideas.
Learn how to become a florist in this guided live online class, a class that can easily fit into most beginner’s budgets!
If you are looking to start your career as a florist or become a florist, you probably discovered this resource while wondering what your future earning potential might be. And if you’ve found your way here and want to grow your floral design career and salary, you’ve come to the right place.
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The good news – for both new and experienced floral professionals – is that there are many opportunities to grow your salary or income in floral design by adding new skills and income streams.
Here are 17 ways to grow your florist salary or your flower business profits if you’re not earning a traditional salary as an employee.
If you’re ready to become a florist, or if you’re ready to increase your floral designer salary, we’re here to help.
Have a question about this article, an idea to add or a correction? Contact us via the chat button on this page. We look forward to hearing from you!
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And if you are an aspiring flower professional looking to increase your income or profits and are struggling, we have flowers to help. Contact us for a free consultation to find out which online class is right for you!
Our mission is to connect and empower flower lovers with lifelong, global community support and help them love the world through flowers.
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