Makeup For Women In Their 40s

Makeup For Women In Their 40s – Hallie Gould is Editor-in-Chief + GM. She has ten years of experience as a writer and editor, and her bylines can be found in publications such as ELLE, Cosmopolitan, and InStyle.

“A few months ago, I scoured the websites of six major beauty brands to see if any of their online makeup tutorials featured older women,” says makeup artist Elise Marquam-Jahns, who specializes in makeup for women over 40 . he said. .

Makeup For Women In Their 40s

“Only one did it, and it took an extremely short time,” he continued. “That’s why makeup information for women over 40 is needed. The classes I run on makeup techniques, especially for ‘boomer and beyond’ women, fill up quickly. This response shows how much older women value beauty education specifically for women of this age .” .satisfies their needs.”

Makeup Mistakes That Are Making You Look Old

While researching this article, I was shocked to realize the glaring exclusion of women over 40 in beauty, an industry so associated with aging. It’s a counterintuitive approach that competes for the attention of women who want to smooth fine lines and treat wrinkles, but completely erases them from advertising campaigns and media materials. “Most of us over 40 tend to respond on TV when we see ads for anti-aging products featuring models or celebrities without a single line or wrinkle in sight,” explains Jahns.

You see, most women don’t learn to replace the techniques they learned in high school with techniques that are more appropriate for their current age. No one talks about applying makeup to a face that is naturally plump, firm and line-free. This is another measure in a society so obsessed with celebrating young people and relegating women to a certain age.

“She was an executive at several beauty companies and a former beauty editor,” Jahns told me. She thinks there aren’t many products that meet her strict criteria for cosmetics that flatter the tone and texture of older skin. He thinks the answer is that most of the men who run the big beauty companies think we’ve lost it at 50 and aged out of the beauty market.

“The only products that are spending big money to market are anti-wrinkle creams. Companies are afraid to meet our specific needs with anything other than anti-aging creams because they fear they will alienate their younger consumer base.” , even though we (50+ women) are the biggest demographic with more money to spend. They need to wake up and realize that we are worth their investment.”

Top Foundations For Women In Their 40s

And with that, Jahn details helpful makeup tips, tricks, and techniques for women over 40. Discover them yourself below.

“Work against gravity by applying the blush slightly up on the cheekbones,” explains Jahns. “And our skin tone can change over time, so we also need to be very aware of whether warm undertone colors or cool undertone colors will work best for us.”

“The good news is that as we get older, we probably won’t need to pluck our eyebrows as much. But we should also start filling in the sparse hairs, especially the ‘tails.’ .Sisley-Paris Phyto-Sourcils Design ($66) has an easy applicator with a brush on the other end to fluff up your brows.

“Our lid area changes, but we can open up our eyes by using a lighter, nude shadow on the lid and under the brow bone. Apply a medium to dark shade high enough to make these shadows visible above the ‘hood’ of the eye. At the same time, apply a medium to dark shade on the outer area of ​​the eye to raise it.” “It also helps to create seven looks. I especially love Laura Geller’s Baked Highlighter Duo ($45)—I use the shades French Vanilla and Portofino,” she says.

The Best Eye Makeup Tips For Women Over 40

“I think we’re all influenced by advertising and trends to some extent. A mistake can be to not choose lipstick colors that are bright and shimmery enough; the color and shine will flatter your lips and keep them hydrated,” says Jahns. “Matte lipsticks and bare lips can age anyone.” For a pop of color with just the right amount of shine, try Dior Addict Stellar Shine Lipstick ($38) in 673 Diorcharm rosy coral.

“A lot of people give up on eyeliner because it’s a lot harder to apply when you can’t see as well as you used to. But eyeliner gives the eyes great definition,” says Jahns, who recommends using eyeliner with a smudger (or using a cotton swab to smudge lines) for a softer look.” Another option is to apply the pencil on top of the pencil with an angled brow brush and use the brush to apply the pencil. The brush makes application much easier and the result is a nice, soft look. I usually use the upper eyeliner.” “I recommend a darker brown on the lid and a lighter brown applied only to the outer third of the lower lash line.”

The application process is at least as important as the products themselves. Jahns recommends using a soft cushion brush (like the It Brushes for Ulta ($24)) to apply foundation and smooth skin instead of settling into fine lines. “Feathering” or “bleeding” of lipstick can also be difficult due to the fine lines around the mouth. Before applying lipstick, I recommend using foundation or concealer around the lips (when applying with lips spread wide). Using a lip liner and a very light application of powder can also be helpful,” she says.

“Opening the eye with a soft vanilla shadow on the lid and sweeping the medium and dark shadows higher into the crease makes a world of difference. I love Clinique’s All About Shadow Quad in Teddy Bear ($30). The shadow blends evenly across the lid skin.” “Move the eyeshadow brush in small circular motions to make sure it’s in shape. The squeegee motion can sometimes miss areas of the eyelid where there are some creases.”

Makeup Tutorial For Women Over 40

“I think most of us hate investing in eyeshadow palettes where we don’t use half or a third of the colors, but It Cosmetics makes several that are all great,” says Jahns.

“I highly recommend cream or liquid foundations and cream blushes. Powder can settle into fine lines and accentuate those lines and any creases we may have around the eyes. It can also look patchy and uneven,” says Jahns. “Most women’s skin tends to dry out as they age, so using cream products with more moisture is a plus. They’re also pretty fail-safe. It’s easy to start with a little dab and work up to a soft consistency.” that’s flattering.” Lilah B. Divine Duo™ Lip & Cheek ($46) is a highly pigmented cream-based formula. The best part? It can be used on lips, cheeks, and eyes.

While any product is fine to use at any age, some products complement your skin better as you age. “Clinique makes excellent skin care and makeup products that are fragrance free and allergy tested,” says Jahns. Clinique Beyond Perfecting Foundation + Concealer ($34) is a lightweight formula that still provides full coverage. “Often, as we age, we become more sensitive to product ingredients. Mascara, eyeliner and eye shadow can cause problems for more sensitive eyes.”

“For women who need more coverage due to redness or discoloration, I recommend Clinique Beyond Perfecting Foundation + Concealer ($29), a foundation-concealer combo, and Redness Solutions Makeup SPF 15 with Probiotic Technology ($29). I also recommend Skin. “I want to add some of the new Even Better Glow Light Reflecting Makeup ($29) for a more dewy look.”

What Women In Their 40s Look Like With And Without Makeup

The sheer amount of products each beauty company carries can seem overwhelming and intimidating, so ask for makeup counter samples; Look for someone around your age because they’ve probably experienced the same problems.

“Clinique also has an excellent product that helps reduce the appearance of larger pores,” continues Jahns. “I also love Eve Pearl’s HD Dual Foundation ($39) and primer.” You can spend your 20s experimenting with products and your 30s perfecting your beauty routine, but by your 40s you’ll find that your 30s routines have been failing you, even contributing to harm rather than beauty. Two celebrity beauty experts weigh in on the skincare steps you should include and the hair and makeup techniques you should avoid or change after 40.

FOR YOUR SKIN Make hydration your number one priority As you age, your skin begins to lose moisture quickly, which means any products that lose moisture should be thrown in the trash. “Women continue to use oil-regulating lotions and soaps on their faces, which further dries out their skin,” says dermatologist Dr. Madhuri Agarwal from Mumbai. Make sure your face wash is creamy, moisturizing. But intensive moisturizers don’t necessarily reduce dryness. To get to the root of your skin, talk to your doctor about your specific needs.

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