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How to Start an Event Planning Service Want to become an event planner but not sure how to start your own event planning service? Learn how to start this business in our step-by-step guide.
What Do Event Planners Make
Some people get a lot of personal and professional joy out of making big events and days more special for those who attend. If you have the itch and desire to tackle complex problems and make big days run smoothly, you may have a future as a professional event planner.
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But whether you choose to work alone or with a small team, starting an event planning service is no easy task. Today, let’s explain how to start an event planning service step by step.
Event planning is the art (and sometimes science) of event concepts, planning, coordination, and execution. When a big, important event needs to go smoothly, it’s time to call in an event planning service or coordinator.
Event planners are essential service providers who ensure the smooth production and running of the event. They do these activities for trade shows, seasonal events, nonprofit fairs, and more.
In order to make the above and other major events go smoothly, it is very important to have an event plan, especially for the most important guests to enjoy themselves.
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The event industry, whether for wedding planning or other events, requires good communication skills. Additionally, a bachelor’s degree in public relations or a related field would be helpful but not required. Let’s take a closer look at this business.
Consider a typical wedding example. Many busy couples hire event planners or event planning services to coordinate, organize and execute their wedding plans. This way, the couple can enjoy their special day and focus on getting married instead of avoiding hassles like catering, parking and noise. Instead, a wedding planner takes care of these things.
In addition, some events are so complex – especially with hundreds or more guests – that it is almost impossible to plan and organize well without professional help. Skilled, experienced event planners know how to organize groups of people, how much food to serve, and other details that can make or break an important event.
If you love parties and enjoy planning a complex event and making it run smoothly, you may want to consider becoming an event planner. Designers often have to deal with multiple moving parts at once. Many event planners have backgrounds as managers or coordinators in other industries. If you feel you enjoy this type of work, you should become an event planner or start your own event planning service.
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It’s also important to note that event planning often requires you to work on weekends or holidays (which are days when people have free time to organize and host events), and the hustle and bustle can sometimes make for confusing and competing plans. You should also consider getting certified for your event planning services as it will help you gain the right professional knowledge and attract more job opportunities. Meeting Professionals International (MPI) is an organization that lists degrees and certifications from colleges and universities. The right certificate or certificate can lead to many job opportunities and even pave the way for a higher salary.
Alternatively, try becoming a CSEP or Certified Special Events Professional or a CMP or Certified Meeting Planner. Both of these are awarded by MPI or ISES (International Society of Special Events), which highlights your skills and designates you as a professional events coordinator.
Now that we’ve covered the basics, let’s start with the steps you need to take to start an event planning service:
Your first step involves creating your company and filing the appropriate paperwork. Before creating a business plan, include the following information:
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You’ll also want to get an EIN, or Employer Identification Number. This allows you to hire staff for your event planning services if needed later down the road.
Next, do some market research and choose the market you want to serve. For example, if you want to work primarily with weddings, you need to research your target market to determine how much you can charge for your services, what it includes, and what you need.
By doing some research beforehand, you won’t find it too difficult to host your first events. You will also know how to market your event planning services to be competitive with other services in the area.
When starting an event planning business, you must consider startup costs. Working from home, or better yet, on your own, cuts costs from hiring employees (who need a salary).
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However, if you want to grow your event planning business, you will eventually need more equipment, business space like an office or warehouse, and more. All of these factors can add up and affect the type of business you start.
Keep in mind that you can always grow your business after you get a stable job. For example, you can start a one-person event planning service for small, one-off events. After saving some money from successful projects, you can hire a few workers and rent a warehouse for your equipment like cameras, chairs, etc.
In order for your event planning service to be successful, you must fully understand the nature of the work involved and understand that you will need to hire staff.
There is a lot of work involved in planning a very small event. Fortunately, as you gain experience, you will have the skills to anticipate and complete this task.
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In general, the bigger the events you want to manage and coordinate, the more staff you need to hire. You can’t be everywhere at once! If you have the money to do so, consider hiring staff; This allows you to plan events for large groups of people and make more profit.
How you market your event planning business will affect how often you receive inquiries. You can determine your pricing structure and payment basis by:
Once you have all your ducks in a row and know how to get your clients to pay, you can start marketing your event planning services. Do this online with Google PPC (pay per click) ads, social media marketing, and other efforts. Don’t hesitate to use marketing materials like posters or TV commercials.
As you can see, starting an event planning service is a matter of preparation and concern. If you plan everything right, your event planning service will start off well, and you’ll quickly find your first group of clients.
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How to start an event planning business How to start a small business How to start a business How to start a small business
Amazon customers are surprised to receive unexpected bulk gift card purchase confirmation emails for purchases they didn’t make. It’s probably rare – if ever – that anyone dares to ask you. And what should you say if someone asks you? Are you lying and trying to sound better than him? Or did you tell the truth and risk someone else guessing your current situation? And how are you supposed to know how your salary stacks up if no one is talking about it?
Well, take a deep breath and let your blood pressure return to normal because we have good news. We’ve done the work and asked how much money a group of anonymous event organizers make, and we’ve compiled the results into handy information for you to use. We have arrived at the standard salary of an event planner.
But here’s the crazy part – only 14% said they were “very happy” with the situation. So what’s to give?
What Does An Event Planner Do?
We asked people just like you — readers of this blog and the Liz King Events TechTalk blog — a variety of questions to find out what the average salary of an event planner is and how event planners feel about their salaries. We ended up with a wide variety of ages, experience levels and education levels – and we saw how the term “event planner” can be associated with so many unique positions.
In addition to learning how much money event organizers make, we want to understand how they feel about the money they make. Are you happy, sad, indifferent?
Happiness may depend only on the money you earn. Interestingly, we found that event planners were most happy with their income between the ages of 40 and 55. They seemed to be the least happy between the ages of 26 and 30 and 55 years later.
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