Where Do Youtubers Get Their Music From – At a YouTube event on September 20, 2022, YouTube announced several major updates, including new Shorts monetization options and an update to the YouTube Partner Program eligibility rules (note: you have multiple ways to earn partner status).
The big news, however, is the release of Creator Music: a new marketplace where creators can license songs for YouTube videos directly from YouTube.
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Creator Music is a new space in YouTube Studio that gives creators in the YouTube Partner Program “easier access to an ever-expanding music catalog” for their YouTube videos. Creators can access Creator Music directly from the Creator Studio dashboard on YouTube.
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Creators can license music from YouTube Creator Music by purchasing a single-use license of a song or through revenue-sharing agreements with music artists and record labels.
With the launch of Creator Music, YouTube recognizes that finding and licensing music for YouTube videos can be a difficult and confusing process for creators, and introduced a new solution that allows creators to use quality music in their videos. They hope to “build a bridge between the music industry and creators on our platform” and “create the soundtrack of YouTube.”
Creator Music This isn’t the first time YouTube has given its creators access to music for their YouTube videos.
In 2013, YouTube launched the YouTube Audio Library – a royalty-free music library for creators. An audio library is available to all creators on YouTube and can be accessed from the YouTube Studio dashboard. The YouTube Audio Library offers free production music and sound effects that can be filtered by genre, mood, and title, and YouTube videos are copyrighted.
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However, the production music in the YouTube audio library is well-suited for background music, and many creators ultimately feel limited by the music selection provided by the unknown music artists providing these songs.
Creators want to use music from artists they know and love, while still being able to monetize their videos. Which brings us to YouTube Creator Music!
YouTube Creator Music gives creators the ability to license music directly from music artists and add great songs to YouTube videos without the hassle of licensing music.
In Creator Music, creators can find popular songs on YouTube and sort and filter music by mood, genre, voice, BPM, duration, and price. YouTube also displays collections of popular songs (curated by YouTube).
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Once a creator finds a song they want to use, they can either save the song to the YouTube Creator Music Library (similar to creating a bookmark) or download a sample of the song before purchasing a license.
When creators are ready to license a song for a YouTube video, the first thing to do is check what kind of license the music has.
Note that all YouTube Creator Music Song licenses apply to individual videos only (they are one-time use licenses). This means that the license purchased from Creator Music only applies to one YouTube video. To use the same song in multiple videos, creators must license the song separately for each video. Songs from the YouTube Audio library can be used in multiple videos.
Some songs on YouTube Creator Music are free. Songs available in the YouTube Audio Library are songs that can be used for free in any type of video.
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Other songs are free for use in non-commercial videos (ie, creators cannot include these songs in sponsored, branded or commercial videos).
Many songs in Creator Music can be licensed for a fee. Music artists, record labels and music copyright owners each set their own prices for song licensing, so different songs have different prices. That’s why some numbers are more expensive than others.
Also, the number of subscribers a creator has can directly affect the licensing cost for a song. For example, if you have a million subscribers, you may have to pay more to use a song than a creator with 100 subscribers.
If a creator doesn’t want to pay to use a song in their videos, they can choose to share revenue with the music artist instead. This means that the ad revenue from their video is split between them and the owner of the song (which could be the musician, record label or copyright owner). This is a great option for creators who don’t yet have extra cash to spend on music licensing.
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YouTube has yet to disclose how much creators will earn if they choose to license songs on Creator Music.
Please note that song licenses purchased from Creator Music may have an expiration date. This means that even if you pay to license the song, your video can be copyrighted after a certain period of time. When this happens, the creator’s video may be monetized and/or banned from viewing in certain countries or on certain devices.
Any music licensed by Creator Music may not be used in sponsored or branded content. This means that creators cannot use creator songs in videos “where the creator has been paid by a brand or service to create content with the primary purpose of endorsing or promoting the brand or service.” This is important to keep in mind as many creators in the YouTube Partner Program rely on adding sponsored content to monetize their channel.
As you can see, creators have many options with Creator Music. Creators can find a song for their video and then figure out which license makes sense for their videos.
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💡 Note: All songs in Creator Music are available for use in YouTube videos only. Licenses purchased from Creator Music do not apply to videos posted on other sites, so be careful when sharing and promoting your YouTube videos on other sites.
Unfortunately, brands are not allowed to use Creator Music songs on their branded YouTube channels. So if you’re a commercial brand, we recommend avoiding Creator Music altogether.
YouTube Creator Music is a huge hit for YouTube content creators. Creators now have another solution for licensing music for YouTube videos.
While we’re excited about the launch of YouTube Creator Music, is it the best music option for YouTube creators? When it comes to finding and using the best music in YouTube videos, YouTube creators have several solutions. Let’s take a look at some areas where we think Creator Music missed the mark:
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How much time are you willing to invest in finding music for your video? Creators already spend a lot of time making great videos, and finding the right song to use is the hardest and most time-consuming part of the entire editing process.
Although Creator Music offers a large selection of songs for YouTube videos, it is not easy for creators to find the right song for their videos.
Specific video. YouTube Creator Music songs aren’t customized for each creator, so it may take forever to find a song that perfectly matches your video content or specific music preferences. Imagine being able to access Spotify without any song recommendations made specifically for you. Like a headache!
The song filters available in YouTube Creator Music are great (and an improvement over the song filters available in Audio Library), but they’re still very limited.
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You can filter songs in Creator Music by Genre, Mood, Voice, BPM, Duration and Price, but that’s it. With the amount of music metadata available today, we expect more advanced filters when sorting music.
Although YouTube Creator Music offers a variety of licensing options for creators, creators should consider the long-term implications of the licenses they choose. Choosing the wrong license type for video can cost a creator money in the long run through unfavorable revenue-sharing agreements or license expiration rules (which can result in copyright claims or restrictions on video availability).
Each song license in Creator Music includes restrictions on how and where you can use the music, how long you can use the license, and how much the license costs. Although YouTube Creator Music aims to keep music licensing simple, it can add more confusion to the licensing process.
Reaching a YouTube subscriber milestone is something to celebrate (in our opinion, it’s a big deal – running a channel is hard work!). It should not impose any restrictions or penalties on the creators. Unfortunately, Creator Music penalizes creators with subscriber success on YouTube. The licensing of songs available through YouTube Creator Music allows larger creators to charge more money as they have more subscribers. Creators are not treated equally when using Creator Music, and creators with different subscriber levels see different prices for songs depending on the number of subscribers they have.
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