Where Do Jewelers Buy Their Jewelry – Our ratings and reviews are not influenced by our advertising relationships, but we may receive commissions from referrals from our partners. This content was created independently of the editorial staff. learn more.
Whether you’re buying a diamond ring, a birthday gift, or a new piece of jewelry to treat yourself to, there are many reasons to find the best place to buy jewelry online. While bags, beauty or shoes may be “defects” for some buyers, jewelry is mine.
Where Do Jewelers Buy Their Jewelry
Jewelry is a great way to express your sense of style, and it’s also wearable art. From fine jewelry to budget-friendly options, from gold to silver, and from handmade artisan styles to mass-market options, the sky’s the limit when it comes to finding your next signature piece. Buying jewelry online can be a bit overwhelming, so it helps to know the key differences between the most popular places to buy jewelry online.
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It’s natural to think of any jewelry purchase as an investment. Even if you’re not buying expensive gemstone or 18k gold jewelry, the jewelry you choose for yourself, a friend, or a loved one can have value. For this reason, you want to avoid concerns about fraud or unfair pricing by making sure that the online stores you buy jewelry from are safe, reputable, and legitimate.
There are times when you want to treat yourself to 14K gold earrings or personalized pendants or buy them as a gift. But if you’re in the market for something as affordable as a classic, go to AMYO, it’s the accessories that make your outfit. Founded and run by women in New York City, the company prides itself on offering high-quality, handmade, minimalist staples that can be mixed and matched at affordable prices. In addition, supplies and materials are obtained from New York and other American businesses.
Ross-Simons has been around for over 70 years. Founded in 1952 in Providence, Rhode Island, the company has always been dedicated to selling high-quality jewelry and luxury goods at affordable prices. What’s more, whatever you’re looking for in the market – gold, silver, pearls, precious and semi-precious gemstones, lab-grown diamonds, watches – you’ll find it at Ross-Simmons. Also note: The company has an estate section of the store where you can buy vintage selections, such as filigree pins from the 1930s deco era or modern cocktail rings from the 1950s.
Return Policy: You may return for a refund, credit or exchange (excluding shipping and handling) within 30 days of receipt.
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Ring Concierge was founded in 2013 by Nicole Wegman, a GIA-certified diamond expert and fashion industry veteran, who was inspired by the engagement ring shopping experience. She set out to build a company that would focus on women’s design and provide the kind of customized experience that millennial, social media-savvy consumers were looking for.
While Ring Concierge has a showroom in New York, it’s also a thriving online business that caters to customers who want a seamless ordering experience. Customers receive an initial consultation with a diamond expert, examine selected stones in person (which can be done remotely via HD video), and then create a one-of-a-kind ring. The site also offers GIA-certified natural and lab-grown diamonds and ship-cut styles.
Return Policy: VOW engagement rings can be returned within 10 calendar days of delivery; Custom rings are non-refundable
Headquartered in Barcelona, internationally renowned jewelery retailer and digital native brand PDPAOLA was founded in 2014 by brothers Paola and Humbert. Given that both originally worked in architecture and finance, it’s no surprise that they take pride in their design and craftsmanship. From engagement rings to custom engraved rings, from simple diamond bands to basic rings, PDPAOLA designs are eye-catching, trendy and unique.
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Whether you prefer yellow gold, rose gold or silver delicate earrings, hoop earrings, cuff earrings or sparkling ear climbers, you’ll find what you’re looking for at Astrid & Miyu Jewelery UK. Founded in 2012 by Seoul, Korea native Kony Naam, the online retailer aims to be innovative, fun and a little quirky. You can also choose from a range of styles available in affordable 18K gold-plated sterling silver or investment-worthy solid gold.
Personalized, customized jewelry is hotter than ever, but it’s something Mary’s founder Mary Moody has been passionate about since she founded her company in 2013 as a new mom. To this day, the company prides itself on crafting each of its products by hand. You can make your own in a unique way. For example, they offer cute birth flower pendants and a romantic sweetheart necklace that you can personalize with your and your sweetheart’s initials.
Return Policy: Unworn, non-custom items may be returned free of charge with a prepaid label within 14 days of delivery.
Anyone shopping for diamond jewelry, especially engagement rings, knows all too well that Brilliant Earth is an essential resource because of its vast inventory of ethical diamonds. Based in San Francisco, the sustainability-focused company offers fine engagement, wedding and everyday jewelry, and they also sell loose diamonds sourced from mines with fair labor and trade standards. Their jewelry styles also range from classic to unique (which I saw when I visited the Los Angeles showroom), meaning there’s a design for every taste, whether you’re buying for yourself or a gift recipient.
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Lab-grown diamonds have become popular as a cheaper, more environmentally friendly alternative to natural diamonds, and VRAI makes them using hydropower in the Pacific Northwest. They also make it easy to search their inventory of loose stones with easy inventory navigation, and all VRAI-made diamonds are graded by GIA-certified gemologists. Don’t know where to start? On the site, you can take a quiz that automatically selects diamonds that match the target, size, cut, clarity and price you’re aiming for.
Return Policy: 30-day jewelry returns (you will pay a $300 reprocessing fee for custom jewelry, such as wedding rings, wedding bands, or any other custom-made fine jewelry designs); 14 day return for loose diamonds
If you’re looking for jewelry that will last because it’s made from high-quality materials — namely, gold vermilion and solid gold — you’ll want to check out Mejuri, a jewelry brand that appeals to millennials and Gen Z. loves Offering budget-friendly yet less expensive gold pieces, Majuri says on her site that she believes “luxury should be affordable, fun and a part of your everyday life.” From classic chain necklaces to cozy hoops, find yellow and white gold necklaces, earrings, rings and more. Some of the pieces you can find contain precious stones, such as the company’s zodiac necklace, which is studded with white sapphires.
If you’re looking for affordable and eco-friendly silverware, you’ll want to check out artist and designer Monika Vinader’s line. This includes handmade items made from recycled silver as well as gold and conflict-free gemstones and diamonds. Vinader jewelry designs mostly feature interesting organic shapes and are designed to be layered and layered, so you can create your own collection. Customers rave about the site’s customer service and high-quality, truly wearable products. Additionally, the company’s 100-day return policy is quite generous compared to its competitors.
How To Buy Fine Jewelry Like A Pro
To choose the best places to buy jewelry online, we reviewed several national retailers like buying jewelry for your personal collection, including:
You can determine if a company is legitimate by reading the “About Us” section of an online jewelry store’s website. Also look for reviews (ideally photos shared by customers) and make sure the site provides contact information for customer service.
From knowing which precious metal matches your personal style, to choosing earrings over rings or necklaces over bracelets, shopping for jewelry is a personal experience. While you may prefer to try on jewelry in a brick-and-mortar store, online shopping is an option due to the convenience, easy shipping and return policies, and wide variety of jewelry offered by online retailers.
Many online retailers, such as Brilliant Earth, offer ring sizing charts or even send you the ring size. Others, like Ring Concierge, allow you to try on rings at home before you buy.
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If you want to avoid the stress of visiting and navigating crowded malls or jewelry districts in your nearest city, you can’t beat online jewelry shopping. You may also live in an area with limited local jewelry store options. By shopping online, you can enjoy a seemingly endless selection of jewelry from the comfort of your own home. Given that different sellers often charge different prices for similar parts, online shopping offers the advantage of quickly comparing costs.
The information presented here has been created independently of the editor. See the About Us page for more information. Finding jewelry stores that sell gold can be difficult, but there are some that are easy to find.
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