Where Do Online Stores Get Their Products

Where Do Online Stores Get Their Products – It’s no secret that retail shoppers have gone online in recent years, and it’s not hard to see why. The rise of digital technology has changed the way consumers compare products and services, buy, and interact with products. Collecting data also helps online marketers learn more about their customers. This makes for good supply. And while e-commerce stores are excited about their new data and tools, brick-and-mortar retailers feel left in the dark.

Fortunately, recent advances in smart technology such as lidar, AI and data analytics bring the kind of experiences we see online in real stores. Data-driven experiences and real-time decision-making are becoming possible, and brick-and-mortar retailers are harnessing the power of new tools to understand their customers and deliver experiences.

Where Do Online Stores Get Their Products

There are significant opportunities for companies that embrace these new trends. A recent study from Verified Market Research, a leading global research firm, found that the size of the smart home market will reach $135.3 billion by 2028, growing at a CAGR of 27.51% from 2021 to 2028.

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We are already beginning to see this growth in action. Amazon opened its first “4-star” concept outside the US at the Bluewater store in the UK in October 2021. The idea is simple: the store will sell more than 2,000 products that have been given four stars or labels . on the Amazon website. There is also a “Hero Stack” in the center of the store with a selection of items that are reduced weekly to keep customers coming back. Digital billboards in store windows display an ever-changing selection of products. There are 30 of these stores in the United States.

In 2018, Nike opened a retail store in New York City called Nike House of Innovate 000′. It includes digital features such as allowing customers to order shoes online that can be picked up in the store, using a dedicated door. Customers will also get a cover with their name on it that can be opened with popular tools. If the shoes fit and they want to take them home, a phone check is also available.

Why are these examples interesting? Because smart retailers like Amazon 4-Star and Nike’s House of Innovation are blurring the line between online and brick-and-mortar stores. They offer customers an experience they have never had before in the painful physical shopping experience. Customers get a unique experience – and smart marketers continue to collect data about their customers in new ways to serve them better in the future.

The good news: these technologies are becoming more portable. Hitachi Vantara is a cost-effective solution that can help businesses achieve results.

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In fact, Hitachi Vantara helps retailers transform brick-and-mortar stores to enable seamless shopping, advanced tracking technology and intelligent analytics through Hitachi Automated Shop, a company of integrated technology that combines 3D lidar Sensors, product knowledge shelves and video intelligence. That can be 24/7 automation or just Walk Out stores. Hitachi said the technology can be deployed quickly, is affordable and addresses the needs of each vendor.

“Hitachi’s 3D lidar sensor looks at the world in three dimensions, giving brick-and-mortar retailers real-time tracking of people in stores,” said Justin Bean, CEO, Global Smart Spaces Marketing and Hitachi Vantara. “When combined with Hitachi’s Edge Gateways, it is possible to capture 3D images from different sources to improve the customer experience in real time, to say, for example, to notify users when queues are being created so they can go to the queue of the tree. , or to ensure social disruption and ensure that customers feel comfortable.”

Marketers will be able to understand consumer behavior and provide experiences similar to those found online, he says. For example, data can be used to analyze dwell time and products and beauty products can be placed in areas where foot traffic is high. New products can be tested efficiently and effectively. All of this results in a better customer experience that keeps people coming back. Justin said the sky is the limit for how this technology can be used.

“To provide a ‘Just Walk Out’ shopping experience, brick and mortar retailers can consider using smart shelves, called the Shekel Brainweigh – named after the Shekel, the first currency in existence,” Justin and – they explained. . “Shekel Brainweigh intelligently measures and differentiates products using machine learning in just three or five examples. It can tell Hitachi Visualization Suite exactly what it offers so that it can be paid immediately when the customer leave the store. It’s as complex as it can be. it can get a lot of products on one shelf.”

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None of this would be possible without the Hitachi Visualization Suite, a retail analytics and automation program that enables advanced business insight, from workflow to event management . It gives brick-and-mortar retailers a bird’s-eye view of what’s happening in the store. Users are provided with granular information such as footfall, length of stay, stay, penetration (per hundred visitors rather than more) and goods and health care. In other words, the level of understanding and data is similar to what one would find in an online store.

Why is smart marketing technology being adopted?

“Retail is an industry that can come close to being able to use research and A / B tests or many tests, whether it is images, or different information, or products and their websites, to make sure that they work. get what customers what they want,” he explains. “We know that e-commerce stores that don’t use analytics don’t last long, and I think we’re going to see the same thing happen in retail stores, where they’re going to find these collections that will help them. well. – Organize their stores, help them when needed, and keep them running smoothly.

“Finally, people often ask me why they should choose a Hitachi Vantara product, and the answers are about quality, connectivity and reliability,” explains Justin. “There are cheaper options, from China, but there can be privacy risks there. Most of the technology is video-heavy, which requires a lot of computing power. The most obvious thing is that Hitachi can create a hybrid store, giving customers a way to start small and start reaping the benefits of data analysis. This hybrid system also allows retailers to create a mobile store that can be deployed at music festivals or events. others. Staying loyal to the brick and mortar world is a risk of losing. it.”

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To find out how Hitachi Automated Stores and other smart retail solutions can help your business, download the white paper now. In a market where the network is tight and competition is fierce, performance is the invisible success of the engine….

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