Where Do Youtubers Get Their Background Music – During the Made on YouTube event on September 20, 2022, YouTube announced major updates to the platform, including new short-term monetization opportunities and updated eligibility rules for the YouTube Team Program (note: you now have more ways to earn partner status).
Big news, the release of Music for Creators – a new marketplace where creators can upload YouTube videos directly to YouTube videos.
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Music for Creators in YouTube Studio is a new feature that gives creators of the YouTube Team Program “easy access to a growing catalog of music” for their YouTube videos. Creators will be able to access Creator Music directly from their YouTube Creator Studio dashboard.
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Creators will be able to purchase a single-use license from YouTube Creators Music or license music through re-share agreements with music artists and record labels.
With the launch of Music for Creators, YouTube acknowledged that obtaining and licensing music for YouTube videos can be a difficult and confusing process for creators, and introduced a new solution for creators to use quality music in their videos. They hope to “build a bridge between the music industry and creators on our platform” and “enhance the sound of YouTube”.
Music by creators This isn’t the first time YouTube has given creators access to music in their YouTube videos.
In 2013, YouTube launched the YouTube Music Library – a free music library for video creators. The sound library is available to all creators on YouTube and can be found in the YouTube Studio dashboard. The YouTube Audio Library has a large selection of free production music and audio that can be filtered by genre, mood, and title, and is copyright protected for YouTube videos.
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Production music from YouTube’s audio library is very suitable for background music, and many producers feel limited by the music options offered by unknown music artists who provide these songs.
Creators want to use music from artists they know and love, while still being able to monetize their videos. This brings us to YouTube Creators Music!
YouTube Creator gives music creators the opportunity to get music licenses directly from music artists and feature great songs on YouTube videos without the hassle of getting music licenses themselves.
In Creative Music, creators can discover the top songs on YouTube, and sort and filter music by mood, genre, vocals, BPM, length and price. A collection of popular songs on YouTube will also be featured (as hosted by YouTube).
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Once a creator finds a song they like to use, they can save the song to the Music library in YouTube Creator (like bookmarking) or download a demo of the song before purchasing a license.
When preparing to license a YouTube video song, producers will want to look at the types of music licenses available.
Note that all YouTube Music song licenses are for one video only (single-use licenses). This means that a license purchased from Creators Music will only apply to one YouTube video. To use one song in multiple videos, producers must purchase a separate license for each video song It’s OK to use songs from the YouTube Library in multiple videos
Some songs from YouTube Music creators are available for free use. Songs used in any type of video are free songs from the YouTube Music Library.
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Some songs will be available for free use in non-commercial videos (meaning creators cannot include these songs in sponsored, branded or commercial videos).
Most Creators Music songs will be available for license for a fee Music artists, record labels, and music copyright owners will each set their own prices for licensing a song, different songs will have different prices. That’s why some songs are more expensive than others
Also, the number of creators of a song can directly affect their license price. For example, if you have a million subscribers, you will have to pay more to use the song than a creator with only 100 subscribers.
If the creator doesn’t want to pay to use the song in their video, they can share a link with the music artist instead. This means that the ad revenue generated from their videos will be split between them and the owner of the song (this could be the music artist, record label or copyright owner). This is a great option for creators who don’t have the extra money to spend on music licenses
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YouTube has yet to say how much money creators will keep if they choose to convert a song’s license to Creators Music.
Note that song licenses purchased from Creator Music may have an expiration date This means that your video may be subject to copyright claims after a certain period of time, even if you have paid for the song license. When this happens, the creator’s video may be viewable and/or limited to viewing in certain countries or on certain devices.
All music licensed to Creators Music may not be used for sponsorship or branded content. This means that creators cannot use the creator’s song in videos where “the creator has been paid to provide content by a brand or dedicated service that endorses or promotes that brand or service.” This is important to remember as many YouTube Group Program creators rely on including sponsored content to monetize their channels.
As you can see, there are many ways for creators to choose the music they want to create.
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💡 Note: All Creators Music tracks are available for use in YouTube videos only Licenses purchased from Creators Music may not apply to videos uploaded to other platforms, be careful when sharing and uploading your YouTube videos to other sites.
Unfortunately, brands are not allowed to use Creators Music tracks on their own YouTube channels. So if you are the commercial type, we suggest you stay away from the creator’s music altogether
YouTube Creators Music is a big win for music creators YouTube Creators have another solution for music licensing for YouTube videos
While we’re excited about the launch of YouTube Creators Music, is it the best music for YouTube creators? There are a ton of solutions available for YouTube creators when it comes to finding and using great music in YouTube videos. Let’s take a look at some areas where we think Music Designer missed the mark:
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How much time are you willing to invest in finding music for your video? Creators spend a lot of time creating amazing videos, and finding the right song to use can be the most difficult and time-consuming part of the entire editing process.
While Art Music offers tons of song selections for YouTube videos, it doesn’t make it easy for creators to find the perfect song.
Certain video YouTube creators’ music tracks are not stored or stored by each creator, it can take years to find songs that perfectly match the video content or music you like. Imagine accessing Spotify without personalized song recommendations It sounds like a headache!
The song filters available in YouTube Creators Music are great (and an improvement over the song filters available in the Audio Library), but they’re still limited.
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Songs in Creators Music can be filtered by genre, mood, lyrics, BPM, duration and price, but of course. With the amount of music metadata available these days, we can expect sophisticated filters when editing music.
While YouTube creators offer a variety of licensing options for music creators, creators should consider the long-term implications of the license they choose. Choosing the wrong type of video license can cost the creator money in the long run, either through poor share agreements or license expiration terms (which can lead to copyright claims or restrictions on video availability).
The license for each song in the Creators Music includes restrictions on how and where you can use the music, how long you can use the license, and the cost of the license. So while YouTube Creators Music aims to keep music licensing simple, it can unfortunately add more confusion to the licensing process.
Hitting the YouTube subscription is something that should be celebrated (it’s a big thing, in our opinion – running a channel is hard work!) It shouldn’t create a barrier or punishment for creators. Unfortunately, the Creator punishes music creators who have achieved customer success on YouTube Licensing songs available on YouTube Creators Music can cost large creators a lot of money because they have many subscribers. Creators are not treated equally when it comes to using music, and creators at different customer levels will see different song prices based on how many customers they have.
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